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Southwest Airlines’ First Mother/ Daughter Pilot Duo

Project type

Communications, Pitching, Media Coverage

Date

2022 - 2023

Location

Dallas, Texas; Denver, Colorado; and New York City, New York

Storytelling

Storytelling

Proactive Communication

Good Morning America Coverage

Rachael Ray Segment Coverage

People Magazine Digital and Print Coverage

ABC News Coverage

ABC Denver Affiliate Coverage

Mother's Day Live at 35

Tiffany has a passion for storytelling. When she learned about the inspiring story of Holly and Keely Petitt, she immediately recognized the opportunity to amplify their voices and inspire the next generation of female pilots. After conducting an in-depth interview with the Petitts, she crafted a compelling piece for both the company’s internal and external blogs. Tiffany also strategically pitched the story to national and local media outlets. The heartwarming story quickly went viral, receiving widespread coverage not only from trade and national outlets like Good Morning America but also from other major outlets that don’t typically cover Southwest, such as People Magazine and Rachael Ray.

© 2035 by Maya Nelson.
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