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Southwest Airlines’ First Mother/ Daughter Pilot Duo
Project type
Communications, Pitching, Media Coverage
Date
2022 - 2023
Location
Dallas, Texas; Denver, Colorado; and New York City, New York
Storytelling
Storytelling
Proactive Communication
Good Morning America Coverage
Rachael Ray Segment Coverage
People Magazine Digital and Print Coverage
ABC News Coverage
ABC Denver Affiliate Coverage
Mother's Day Live at 35
Tiffany has a passion for storytelling. When she learned about the inspiring story of Holly and Keely Petitt, she immediately recognized the opportunity to amplify their voices and inspire the next generation of female pilots. After conducting an in-depth interview with the Petitts, she crafted a compelling piece for both the company’s internal and external blogs. Tiffany also strategically pitched the story to national and local media outlets. The heartwarming story quickly went viral, receiving widespread coverage not only from trade and national outlets like Good Morning America but also from other major outlets that don’t typically cover Southwest, such as People Magazine and Rachael Ray.



