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Southwest 50th Anniversary
Project type
Communications, Writing Samples, Event Planning
Date
2021
Location
Dallas, Texas
Wanna Get Away Day
Retro Hostess Build-A-Bear
50 Years. One Heart. A History of Southwest in 50 Objects
Freedom One
Week of WOW and the $50 Fare Sale
Kendra Scott Jewelry
Leading with Heart: Living & Working the Southwest Way
Surprise & Delight Activation
Communications & Event Planning
Communications & Event Planning
In 2021, Southwest Airlines celebrated its 50th Anniversary of its inaugural commercial flight. Tiffany contributed to several key initiatives celebrating this milestone, including:
• The announcement of Wanna Get Away Day, a newly recognized holiday
• The lunch of the limited-edition Retro Hostess Build-A-Bear
• The release of a one-of-a-kind commemorative history book, “50 Years. One Heart. A History of Southwest in 50 Objects”
• The unveiling of a special aircraft delivery, Freedom One, a Boeing 737-800 emblazoned with a stylized flag of the United States of America
• The introduction of Week of WOW and the $50 fare sale
• The debut of exclusive Kendra Scott jewelry designed specifically for Southwest
• The release "Leading with Heart: Living & Working the Southwest Way," a one-of-a-kind Leadership book
• The surprise and delight activations at the airport
